A rebuilt historic path
A simple framework for planning a website.
When a website project feels complicated, return to four decisions: who it helps, what those people need, which pages answer those needs and who will keep the information current.
1. Define the visitor
Describe the people the site is trying to help in practical terms. Avoid treating every possible audience as equally important.
2. Map questions to pages
Turn the questions those visitors ask into a deliberate page structure. Each core question should have a clear, crawlable page or page section.
3. Write and review
Draft the answer, add relevant evidence and identify the next useful link. Review it for accuracy before publishing.
Practical checklist
- Visitor and task defined.
- Core questions mapped to pages.
- Page purpose agreed.
- Evidence and examples gathered.
- Owner assigned for future review.
Further reading