Plan your website
Use brand basics to make the website more coherent.
Brand consistency is not just a logo. It is the repeated, recognisable way a business explains what it does, uses visual choices and supports its claims across the pages that visitors see.
Define the core message
Write a short, factual explanation of what the business does, who it helps and what makes the approach meaningfully different. Use it as a reference, not as a slogan to paste everywhere.
Use a small visual system
Choose a limited set of colours, type styles, image treatments and button patterns. Consistency makes a website easier to recognise and easier to maintain.
Practical checklist
- A clear audience and offer.
- A factual core message.
- Consistent names for services.
- A limited colour and type system.
- Evidence that supports important claims.
Keep promises aligned
The language on a website should match what the business can genuinely deliver. Review claims when services, prices, staff or processes change.
Further reading